You're ready to drive more traffic to your website...
But how?
Creating relevant, helpful content based on solid keyword research is the most effective way to drive organic traffic to your website.
And the best part is anyone can do it!
Delivered in a linear, logical format, From Blog to Bottle will teach you how to tap into existing search engine traffic and leverage it to grow your sales.
You'll walk away from this course knowing:
How to drive unpaid, organic traffic to your website.
How to conduct keyword research to find out what people are searching for in your product category.
How to create compelling content that makes it easy for search engines like Google to find it and serve it to your target audience.
How to promote your content on social media to get more exposure.
The basics of “on-site” SEO to ensure search engines see and understand your content.
How to measure your success and refine your strategy.
Testimonials
"Ben Salisbury and his team have done it again! I thoroughly enjoyed the course. Each segment was easy to follow, and having the opportunity to go back and revisit a topic (without having to pay again!) was a delight. I highly recommend this amazing SEO course to beginners, skeptics, and sundry. This SEO course has changed the destiny of our company."
Lucilda Stewart
Founder of Stewart Hill Wines UK
"I have been using Ben's website for years. It is full of resources, and it's free! I have virtually reshaped my marketing along with Ben's recommendations. This time, I decided to participate in his new SEO online course because it is what I am dealing with right now.
It was money and time well spent—it was an eye-opener! As a result, I am completely overhauling my website and diving deeply into blog and SEO work.
The course is organized in a very structured way. Ben's delivery is very patient and detailed. Even the most technical details are explained in a way that even a non-specialist can understand. I highly recommend this course; you won't regret it."
Vitaly Kiy
Owner, Vin Bon Milton
SEO Simplified.
Take the course, implement your new skills, then put your feet up and watch the traffic pour into your site.
Course Content
- A brief welcome from your instructor! (2:26)
- Introduction (7:07)
- Understanding the Power of Search (12:40)
- The Art of Keyword Research (16:52)
- Crafting Content that Captivates and Converts (16:18)
- Optimizing Blog Posts for Maximum Impact (20:21)
- Promoting Your Content to Drive Traffic (10:56)
- Measuring Success and Refining Your Strategy (6:35)
- Conclusion / Wrap-up! (5:35)
- TEST your knowledge!
About the Instructor
Ben Salisbury is a consultant, coach, content creator, public speaker, thought leader, subject matter expert, and entrepreneur for the wine and spirits industry. His expertise in sales and marketing strategy accumulated over four decades working with some of the largest adult beverage companies in the world including Ste Michelle Wine Estates and Constellation Brands.
His approach is to disrupt the status quo of how wines and spirits are marketed and sold, to challenge outdated practices, and to provide innovative solutions to help wineries and distilleries sell more products.
Ben is a frequent speaker at industry conferences, creates original content on his blog and YouTube channel, and has contributed articles to the Wine Business Monthly.